How To Make A Youtube Video With Just Words
Last updated on 25th January 2022
Equally the 2nd largest search engine in the world, YouTube has a huge concur on the video content market place. Brands use this platform to appoint with consumers, produce value-adding content, promote their products and services, and build brand recognition. But if yous're new to video marketing, yous might be wondering how to make a YouTube video in the first place. Or, if y'all've tinkered around on YouTube before, you lot might simply exist looking for ways to amend your video performance. Either way, you've come to the correct identify.
Equally you set up out to create your video, consider our tiptop tips for making videos for this platform; from inquiry to equipment to optimisation and more, this postal service is packed with tricks that will assist y'all brand the most of your new video from get-go to finish.
How to make a YouTube video: our acme tips
Making a bang-up YouTube video isn't just near the content in the video itself. Video marketing and production involves plenty of other of import components that tin help you reach your video goals. We've compiled our pinnacle tips for how to research and plan your video, what kind of equipment to employ, how to structure your video, and how to optimise and upload information technology to the platform in a matter of minutes.
5 research and planning tips
1. Perform competitor research
The best identify to offset as you lot learn how to brand a YouTube video is with a petty competitive enquiry. Take a expect at how your competitors are using video content in their marketing strategy, and utilize them every bit a source of inspiration equally you create content. You lot tin besides detect their content gaps and make full them with your own content; for example, if you find your biggest competitor doesn't accept video FAQs, that can exist a bully way to stand out and add value for your potential customers.
To get started, create a list of your competitors, and and so review their YouTube channels. Take a expect at which of their videos accept the most views and comments to meet what your target audience is engaging with. Equally yous review them, run into if in that location are themes you tin larn from – patterns that unite the most popular videos, topics that don't become a lot of traction, and then on. This process volition help you empathize what resonates with your audience before you invest resources into creating your own content.
2. Perform keyword enquiry
YouTube keyword research is an SEO tactic you can apply to find the all-time search terms to include in your video content. Merely adding intentional, researched search terms to your video championship and meta description can drastically improve your video's operation.
You can showtime by making some assumptions most what your audience is searching for. For example, a decking company might already know people will search for "DIY deck repair" or "how to restain a deck." Practice a bit of enquiry on your own by searching for these terms on YouTube. If you lot encounter videos from your competitors, yous know yous're on the right runway. As you lot review them, run into if they have a lot of views, are loftier quality, and answer the question appropriately. This will help you see where there are opportunities to create better content that could rank higher in user searches. Y'all can perform more sophisticated keyword enquiry using an online keyword tool; we've compiled our favourites in our post The 9 Best YouTube Keyword Tools.
As you incorporate your search terms, consider including a written re-create of your video transcript in the description to maximise your possibility of showing up in search results. For more than on video SEO, check out our postal service Video SEO: The Ultimate Guide.
3. Create a cohesive tone
There's a reason why movies are categorised into genres. Imagine this: you're watching a horror moving picture, and you're on the edge of your seat in anticipation of the next blood-curdling moment. But only every bit you lot await a dramatic, terrifying scene to unfold, the picture takes a comedic turn. All of a sudden you're watching 2 characters substitution quippy dialogue, and the thrill is totally lost. Talk about a mood killer. The same thing tin happen in marketing videos.
As y'all consider your video, recall almost the overall mood of the piece you're creating, and how all of the video'due south elements – music, lighting, voice over, even the colour composition – come together to create that mood and reverberate your brand. Exist sure the tone of your video is consistent throughout and reflective of your overall goal. Yous tin can start this process past just brainstorming a list of words to guide your process; you might desire to create a video that's motivational and inspiring, 1 that's serious and tear-jerking, or 1 that'south loftier-octane and fast-paced. Whatever management you choose to go, constitute that before you collect footage then your video reflects the mood yous're trying to create.
four. Scout a location
If you're filming on location, for example at your office or home, location scouting tin can be a pretty easy task. Simply set upwards your photographic camera in various places to find the best physical spot for your shoot; every bit you preview options, consider what's in the background of the shot and the lighting to find the optimal location – just more on that later.
If you're shooting off-site, allow yourself plenty of time to find the right location. Consider whether yous need access to electricity depending on your equipment setup, how the natural calorie-free affects the shot at that time of day, and how crowded the location is. Be sure to picket on the mean solar day of the week and time of day you plan to shoot to collect plenty data on your location. For case, if y'all're filming outdoors at a local park, you may want to plan your video shoot during school hours so y'all accept the place to yourself. Finally, some locations require permits to collect footage, and then exist sure to practice your research and ask for permission if yous're using someone else'southward business or a community facility.
v. Write a script and create a storyboard
The last matter you desire to practice is show up on location with no idea of how the terminate video should look. Overcome this avoidable problem earlier you capture your footage past taking fourth dimension to create a script and a storyboard. Begin by writing your script. Your script might include on-camera dialogue that actors say, or voiceover that's layered on top of footage in post-production. Either fashion, keep your script elementary, and keep your sentences short. When someone is reading text, they can go dorsum and re-read information technology if a judgement is long or complex; withal, when watching a video, viewers aren't likely to rewind a video to mind again. You get i shot to brand a lasting impression, and then be certain your message is uncomplicated, curtailed, and clear.
Next, take your script a stride further every bit you create a storyboard. A storyboard is like a comic-book-fashion overview of your video. It shows how unlike shots come together to tell a unmarried visual story. You can create a storyboard using software like Storyboarder, or you lot tin simply sketch out your ideas. You don't need to invest a lot of time and resources into this process; the goal is to have a high-level overview of the content and flow of your video so you lot tin can produce it well and tell a cohesive story.
Both storyboarding and script writing should take place before you start collecting footage then your team has a shared vision for the end outcome. If you demand a little inspiration to get the process started, cheque out our postal service 21 YouTube Video Ideas for Businesses.
iv equipment tips
half-dozen. Utilize equipment you already have
Making a YouTube video doesn't have to exist expensive. Yous can probably leverage hardware you already have to create your video. Most contempo smartphones come up with loftier-quality cameras that are perfect for shooting videos; you can even purchase an inexpensive tripod for your telephone to ensure the shot is still. Depending on the type of video you lot're creating, you can also apply the webcam that's congenital into your calculator, or purchase an external web photographic camera. This method is slap-up for shooting things like webinars, testimonials, tutorials, and interviews.
If you lot find that neither of these options are giving you the video quality you lot're looking for, you lot can either purchase equipment of your own, rent equipment from a video hardware rental company, or piece of work with a video production partner. The correct choice for you will depend largely on your timeline, your budget, and how much content you plan to create ongoing. For instance, if you're going to create a weekly vlog, it may be time to invest in equipment yous can keep at the role. But if your video is for a one-off entrada, it could exist worth hiring experts rather than investing in equipment you likely won't continue to use.
7. Examination your audio
Nothing makes a video experience like an amateur production more poor-quality sound. If you lot're going to utilize your camera on your phone or computer, be sure to run an audio test. Having articulate audio is disquisitional to your video feeling professional person and polished, and getting quality sound isn't a huge obstruction. Outset, exam your audio on the photographic camera you're using to film your video and in the environment y'all're going to film it. This exam will give yous a sense of how shut your actors or interviewees need to exist to the photographic camera, and whether there's a lot of noise in the background. If your test shows that your audio quality needs some work, it might be worth investing in an external microphone to ensure your audio is clear and high quality.
8. Exam your lighting
Lighting is what sets loftier-quality and low-quality videos autonomously. Before you start shooting, practice a few lighting tests. You tin invest in quality lighting equipment if your budget allows, take a trip to your local hardware shop for a down and dirty DIY lighting kit, or only move existing lighting effectually to get the look y'all're going for. Performing a lighting examination before your shoot volition help you lot eliminate any unanticipated surprises; for example, if you're filming in a room with windows, you'll want to be sure the natural calorie-free doesn't create distracting shadows in the frame. If you're shooting outdoors, shoot during the gilt 60 minutes: the hr or 2 leading up to sunset. The softness of the natural light outside is perfect for capturing nifty footage at that time.
9. Download the right editing software
If yous're willing to spotter a few tutorials and be patient throughout the procedure, y'all probably take all the skills you demand to edit a YouTube video yourself. Luckily there are plenty of gratuitous or affordable video editing platforms available, and you might already have one on your reckoner. If yous're using a Mac, your estimator comes with iMovie pre-installed. This plan covers the editing basics, allowing you to splice footage, add text overlays and effects, change audio levels, and more. There are also plenty of other options available for download on a Mac or PC, like well-known Adobe Premier Pro and Final Cutting Pro X, and a couple of our other favourites, Filmora and Movavi. Before yous select an option, compare features and read customer reviews to observe the right software for your needs. You could also consider using a lightweight video editing app on your phone; for more than on those options, check out The 21 Best Video Editing Apps for Android, iPhone and iPad.
If editing isn't in your wheelhouse, you could besides hire an outside company or freelance video editor to edit your video for you. This process can exist made even easier if you lot created a storyboard, because then the editor volition take an idea of what the viewer should encounter on screen throughout the video.
two intro and outro tips
10. An attention-grabbing intro
How many times have you started a video but to close out of it in just a few seconds considering information technology didn't depict you in? Your audience is no different. Today'due south video viewers are very particular; you have to grab their attention in the start five seconds if y'all desire to continue them around, which makes your video intro extremely important.
Your video intro might exist something you use at the kickoff of every video to promote your brand. If you've e'er watched a TED Talk, you'll recognise their consistent, on-brand video intro:
But your intro could as well be created specifically to give your viewers a preview at what's to come. For example, to use our decking company situation, the intro might merely look like someone coming on camera to explain what's going to happen in the video: "In simply five minutes, I'm going to show yous how to sand and stain your deck, and share some helpful tips forth the way to ensure a quality finished product." This gives the audience confidence that they've found the video they're looking for, and keeps them engaged.
The right approach for your video intro will depend on what kind of video you're creating and how frequently you lot create content. If you're looking for some awesome tools to help you make your video intro, look no farther; we've compiled a list of our favourite intro maker tools for y'all already.
11. A compelling video outro
Assuming your video intro did its task of captivating your audience, and your video content kept them intrigued to watch the rest of your video, yous should use the outro to compel them to take activity. Your outro could include a telephone call to action to visit your website, subscribe to your channel, watch additional videos, contact your team, or more. Either way, exist sure non to leave your viewers hanging at the end, wondering what to do next. Instead, make their side by side steps very clear in your outro. Also exist certain your other elements – visuals, music, vox overs, and more – come up to a svelte close and then you don't create a jarring end experience for your viewers. For a little inspiration, cheque out this quirky video outro from Adobe Creative Cloud:
5 video uploading and optimisation tips
12. Upload your video in minutes
YouTube makes uploading videos incredibly simple. To get started, but navigate to the Video Manager, available from your aqueduct'south page (if you don't know how to brand a YouTube channel, don't worry – nosotros've created a stride-past-step guide for you). Here's a quick rundown of how to upload your offset video:
- Set upwards your aqueduct: You might accept a channel already, only if you don't yous'll want to create a YouTube account so create a channel for your brand. This is the offset stride in uploading a video; you can't upload a video if you don't first create a aqueduct.
- Customise your channel: YouTube lets you choose the name of your aqueduct and upload profile images, just like you would on Facebook. Nosotros highly recommend this as it creates a branded, polished experience. Your profile is also a great place to write content that contains your keywords to boost your SEO.
- Upload your video: This is easy. Simply navigate to your channel and click on the video icon in the superlative right corner, then click "Upload video". From there, you'll be asked to upload or elevate and driblet your called video file from your computer. As long as you have a reliable internet connectedness, this process should take less than a few minutes.
13. Optimise your video's data
Retrieve back in the planning section when nosotros discussed keyword research? This is where it comes into play. While your video is uploading, y'all can input critical video information, similar your title, description, and tags, to optimise your video and improve your SEO. Here are a few tips to make the most of your video data:
- Pack a punch with your championship: This is the first impression viewers will get of your video in their search results, so your video title needs to exist clear and compelling. For instance, a video titled "How to modify the oil in your car in 15 minutes" is simple and easy to understand; viewers know exactly what they're going to get. On the flip side, a video chosen "Oil change" is vague and doesn't tell viewers exactly what to await.
- Apply keywords in your description: Remember when you did keyword research before? That'south going to come up in handy now. Exist sure to incorporate your keywords wherever you can to improve your search ranking, simply specifically in your title and your video description. If y'all're looking to learn more near improving your YouTube search performance, take a await at our blog on 13 means to rank higher on YouTube.
- Use tags: YouTube tags are a no-brainer way to meliorate your video's searchability. You tin can apply multiple variations of the same thought to ensure maximum impact, like "irresolute motorcar oil" and "how to change the oil in a auto" and "DIY oil change." You should leverage the keyword enquiry you did earlier to go this process started.
14. Select an eye-communicable thumbnail
While the written portion of your YouTube data is important to optimisation, selecting the right visual – a.k.a. the video thumbnail – is besides of import. Your thumbnail is the but image associated with your video in search results, so it's got to stand up out in the crowd. YouTube will automatically select a thumbnail for y'all, but information technology probably isn't the most compelling image you could utilise from your video. Instead, select a custom thumbnail that will earn the attention your video deserves. Hither are a few of our favourite tips:
- Choose a thumbnail with brilliant and engaging colours that will stand out on the search results page.
- Select a thumbnail with text on the screen to reinforce your video'southward title; sometimes viewers don't read the video title as they're scrolling through search results, so putting the championship on your thumbnail helps ensure they see your video.
- Format your thumbnail according to YouTube's standards; the last thing you want is a thumbnail that's as well large, too small, or blurry. Check out our post on YouTube thumbnail sizes and best practices to get your process started.
xv. Promote your video on other digital channels
Merely because your video is live doesn't mean your work is over. Now you take the chore of promoting your video on other channels; while YouTube will do some of that work for you (equally long as you've done your SEO homework and appear in the search results), you tin can still do some outbound marketing to extend your reach. Consider these tips as you share your video:
- Share your video on social: You already take audiences on Facebook, Instagram, Twitter, and other social platforms. Post your video to your existing followers and inquire them to share your content as well.
- Post your video on your website: Your video might fit into your website on a abode or product page, or you could consider writing a blog postal service about your video topic to give it a place to live.
- Send your video via email: Could your video be a marketing tool for your sales team? Practise you already have a list of qualified customers? Consider how your video could support your existing email marketing strategy.
sixteen. Go along an middle on your analytics
YouTube has sophisticated built-in analytics that brand it easy for you to see how your video is performing. Just similar Google Analytics on your website, YouTube Analytics lets you track:
- Full views
- Watch fourth dimension
- Audience retentivity
- Traffic source
- Viewer age
- Viewer gender
- Geography
- Impressions
- Click-through rates
- So much more than!
You can use this data to inform your content strategy moving frontward. What videos are people engaging with the most? How can you create more content similar those videos to meliorate your overall video strategy? Is in that location i video that's and then pop y'all desire to run a paid advertisement campaign to get even more than traction? These metrics can aid you make informed decisions nearly your content program moving forward.
Wrapping up
Equally y'all set out to amplify your YouTube presence, why limit yourself to just a video? After all, YouTube reaches more than 18-49 year-olds than any TV network, so it'southward in your best involvement to leverage all of its features and functionalities to reach your audition – including YouTube channels and playlists. To get started, cheque out How To Create a YouTube Channel in 2021 and How To Make a Playlist on YouTube (Step-By-Stride) for more tips on how to make the about of this powerful video marketing platform.
Source: https://www.wyzowl.com/how-to-make-a-youtube-video/
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